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Microsoft AI Head Says Majority Of Office Jobs May Be Automated In 12 Months

Microsoft AI Head Says Majority Of Office Jobs May Be Automated In 12 Months

Plus: Anthropic’s Super Bowl swipe at OpenAI pays off big

Hafizur Rahman
February 14, 2026

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10 Free AI Tools You Shouldn’t Miss
Anthropic’s Super Bowl swipe at OpenAI pays off big
Microsoft AI Head Says Majority Of Office Jobs May Be Automated In 12 Months

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Anthropic’s Super Bowl swipe at OpenAI pays off big

Anthropic aired bold Super Bowl ads. They targeted OpenAI's choice to add ads to its free ChatGPT service.

The ads didn’t name ChatGPT or OpenAI, but they mocked chatbots that interrupt users with ads. The tagline “Ads are coming to AI. But not to Claude.” positioned Anthropic’s Claude chatbot as ad-free and user-friendly.

Key Points :

Effect on Downloads and Popularity
The campaign seems to have boosted Claude’s visibility and adoption:
• The Claude app moved into the top 10 on the US App Store, a significant rise.
• After the Super Bowl ads, US downloads on iOS and Android rose by around 32% compared to before.
• Global downloads also grew, though not as sharply as in the US.
💬 OpenAI’s Response
OpenAI CEO Sam Altman publicly criticised the ads, calling them “clearly dishonest” but admitted they were “funny.”
He defended OpenAI’s advertising strategy. He said the company doesn’t use ads in the intrusive way the commercial suggested. Also, ChatGPT’s wider reach is important.
What It Signals About the AI Market
Anthropic’s marketing success shows how competitive the AI space has become. Companies are using regular ads to influence how the public sees them, not just to compare products.
It also reveals a strategic difference:
Anthropic highlights an ad-free experience as a main selling point. This is great for users who are tired of ads.
OpenAI is looking into ways to make money, like using ads, to support free tiers for more users.

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