Today's Newsletter Highlights:

• Google previews new Gemini features for TV at CES 2026

• L’Oréal brings AI into everyday digital advertising production

• Amazon’s AI assistant comes to the web with Alexa.com

• Best AI Tools

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Google previews new Gemini features for TV at CES 2026

At CES 2026 in Las Vegas, Google showcased new Gemini AI features for Google TV. These updates make your TV smarter. They also make it more interactive and easier to control with natural language.

Key Points:

• Users can talk to their TV. They can find shows, get plot summaries, and receive personalised recommendations. They can also identify movies from descriptions — all with casual conversation.

• Gemini offers visually rich results that blend text, images, and videos. This format is great for exploring on a large screen.

• Educational “deep dives”: Just ask about a topic. The TV will then provide an interactive overview with narration and follow-up questions.

• Gemini lets users search Google Photos by people or events. They can also apply artistic styles and create fun slideshows or remixes for the big screen.

• Voice-controlled settings: This handy feature lets users change settings by saying things like “the screen is too dim” or “I can’t hear the dialogue.” You won't need to pause content or navigate menus.

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Amazon’s AI assistant comes to the web with Alexa.com

Amazon is growing its AI-powered Alexa+ assistant. It's moving beyond smart speakers and mobile apps by launching a web interface at Alexa.com. This lets users interact with Alexa through a browser — no Echo or other device needed.

The new Alexa.com offers a ChatGPT-style experience for Alexa+. Users can ask questions, explore topics, create content, plan trips, and more using the browser interface.

Key Points:

• This change puts Alexa+ directly up against web-based AI assistants like ChatGPT and Gemini.

• Amazon updated the Alexa mobile app with a fresh design. This new look emphasises chat-like interactions instead of standard features.

• The updated app focuses on chatting with Alexa+ and offers smart-home tools. It also provides personalised suggestions, reminders, and other useful features.

• No device needed: Users can now access Amazon's new assistant directly in a browser, even without an Echo or other Alexa devices. This expands its reach.

• Amazon’s AI now competes with rivals like OpenAI’s ChatGPT and Google’s Gemini. This is due to web access, which aligns it better with popular browser tools.

• Integrated user context: Alexa+ maintains personalisation and continuity. It includes smart-home controls, calendars, shopping lists, and chat history. This way, the web experience feels linked to users’ existing Amazon ecosystem.

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L’Oréal brings AI into everyday digital advertising production

Global beauty giant L’Oréal is using AI tools to improve digital advertising workflows. This is especially true for video and visual content. It needs regular updates across platforms, markets, and formats. These tools enhance footage, adjust visuals for different channels, and create variations quickly. This helps teams meet the fast-paced demands of digital marketing.

Key points:

• AI boosts production but not creativity. AI can generate or enhance assets. However, human teams decide the brand tone, make creative choices, and review everything before it goes live.

• AI boosts L’Oréal’s global volume and speed. With tight digital ad budgets, it helps create high-quality content quickly and affordably. This is especially useful for shorter formats like TikTok, reels, and e-commerce.

• Governed integration: The company adds AI to current workflows. It doesn't give full creative control to algorithms. This reduces brand risk and ensures consistency.

• This highlights a broader trend in businesses: AI is being integrated into specific production steps. These steps offer predictable results that can be reviewed. Importantly, this does not alter the overall creative strategy of campaigns.

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