Amazon’s AI-powered Alexa+ gets new personality options

Plus: Nokia and AWS pilot AI automation for real-time 5G network slicing

Author

Hafizur Rahman
February 25, 2026

In partnership with

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Amazon’s AI-powered Alexa+ gets new personality options

Amazon has introduced customizable personality styles for its AI assistant, Alexa+. Users can now pick how Alexa sounds and interacts.

Key Points :

  1. Brief: Short, direct responses with little extra chat.

  2. Chill: A relaxed, laid-back conversational tone.

  3. Sweet: A warm, enthusiastic voice that adds positivity.

  4. These styles don’t affect Alexa’s abilities—only her communication style.

  5. How it works

  6. You can switch styles by saying:

  7. “Alexa, change your personality style” to a compatible device.

  8. Or, go to the Alexa app → Device Settings → Alexa’s Personality Style to choose manually.

  9. You can match these personalities with any of Alexa’s voice options. There are still multiple voices to choose from.

  10. Why it matters

  11. This update shows Amazon wants to make voice AI more flexible and engaging. It gives users control over the assistant’s tone.

  12. It’s part of a bigger change to make Alexa a generative AI assistant (Alexa+). This will help her have deeper conversations and assist with planning, tasks, and more.

  13. Broader context

  14. Other AI platforms, such as ChatGPT and Google’s Gemini, let users choose response styles or tones. This shows a trend towards more personalised AI interactions.

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Nokia and Amazon Web Services are teaming up on a new AI-powered 5G network slicing solution. This technology automates how mobile networks allocate resources in real time. It's currently being tested with operators du (UAE) and Orange (Europe/Africa).

Key Points :

  • What Is Agentic AI-Powered Network Slicing?

  • Network slicing creates multiple virtual networks on a single 5G infrastructure. Each slice serves different purposes, like emergency services or consumer traffic. Traditionally, this setup is manually configured and fixed.

  • The new system employs AI agents to monitor network performance continuously. It checks factors like congestion and latency. It then adjusts the slices automatically. This is based on factors like weather or event schedules.

  • This "agentic AI" method uses Nokia's slicing technology. It also combines it with AWS's Amazon Bedrock AI platform. It aims to make networks more adaptive without needing human intervention.

  • Why It Matters

  • More responsive networks: This solution adjusts network quality quickly for various needs. It works well for business campuses, live events, and emergency services. It boosts performance where it's most needed.

  • New revenue opportunities: Operators can offer premium services. These provide on-demand connectivity that meets real-time needs.

  • Telecom automation trend: This pilot shows a broader movement to make telecom operations AI-driven. It reduces manual oversight and employs smarter systems to manage traffic.

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